LIME ORCHARD: AN INNOVATIVE FAMILY AFFAIR!
ime Orchard – the ‘one stop’ garden transformation service launched this April by Nottingham based entrepreneur Judy Behl – is underpinning its refreshing approach to business by implementing an exciting new marketing initiative. Judy, the brainchild behind the development of the UK’s first landscape franchise (which she later sold to Marshalls plc) is renown for her ability to spot new business opportunities and is hitting the landscaping sector with yet another “first” with the roll out of the Lime Orchard National Direct Sales team (a marketing practice largely unheard of in the landscaping community).
The four-strong National Direct Sales team will be responsible for raising awareness of the benefits of the Lime Orchard service, both to reputable garden centres looking to extend their portfolio of services by offering a complete design and build offering to their customers, as well as to potential end users. And to retain the company’s commitment to the delivery of a highly personalised service three of the four recruits are all family members (Judy’s three nephews), including Nottingham based Oliver Starbuck. Laura Payne, although not related is also based in Nottingham! In keeping with the brand’s innovative thinking, Lime Orchard will stay in touch with its young dynamic Direct Sales team, via the Lime Orchard community on social networking web site Facebook.
In addition to garden centres and consumers, the requirement for pubs to offer attractive outdoor rooms in the light of the recent smoking ban makes them another natural priority for Lime Orchard’s new business drive, as are schools which are increasingly being encouraged to appreciate the educational benefits of a school garden. The sales team will be implementing a variety of tactics including leafleting, telesales, presence at key consumer / trade events to identify suitable customers likely to be receptive to the Lime Orchard garden transformation service.
Commenting on the company’s continuing growth, Judy says “We have set up this business to really push the boundaries in the world of garden design and construction. We take pride in the fact that we are able to offer our customers access to award winning design, delivered by reputable local landscapers – all at a realistic price. The National Direct Sales Team is yet another indicator, alongside our National Design Team, of the business’ commitment to establishing itself as a national household brand name.”